Femme By Yele

Her Story

Her Story


moyele Ogundipe, is the founder and creative director of Femme by Yele aka FBY, a company she originally founded in 2010. A Nigerian, she has acquired relevant personal and professional experience in the areas of fashion retail and media over the years.

Her career kicked officially as a styling assistant with Nigeria’s foremost Fashion Stylist and Creative director, Bolaji Animashaun. Although, her entrepreneurial journey didn’t start un l 2012 when she made the decision to start her own blog which focused on fashion, style and women empowerment. She quickly garnered a lot of features and television appearances (Complete Fashion Magazine, 360nobs and EbonyLife TV) due to the success of her blog and emergence as a fashion influencer and a style star. Today, she currently boasts of over 100,000 views from all over the continent and thousands of followers on social media.

She later secured a highly coveted job in retail and marketing at Nigeria’s foremost luxury concept store, Alara Lagos. This is where her interest in fashion retail peaked as she learnt about the structure and the operational aspects of running a fashion retail business.

Also an Alumni of London College of Fashion and Istituto Marangoni Milano – where she bagged a master’s degree in fashion and luxury brand management, she has gained relevant knowledge and expertise working on various projects with brands like Pantone, Lormar and Piaget.

Omoyele is a young, passionate and intelligent woman. The modern-day definition of a creative visionary possessing all the attributes required to bring her vision for FBY to fruition as the CEO.

Her Philosophy


Specialising in in-house designed womenswear fashion and impeccable tailoring, the Femme By Yele philosophy is founded on affordable luxury and exquisite style created for the modern woman. ‘There has never been a better time to be a woman. Everywhere you turn – from the art to commerce, politics to sports – women are doing what we do best: showing up! This is why it is our goal to promote a message of unity, empowerment and self love through impeccable style and femininity.’

Founder and creative director, Omoyele Ogundipe says of the FEMME BY YELE woman:

Today’s woman is a multidimensional being. There are so many facets to her life so naturally, it’s exciting getting to know this woman. She’s free spirited and she’s inviting us in to explore and experience her world. She’s effortless and empowered, worldly and strong. She is a woman who has a presence no matter how subtle. She knows what she wants and isn’t afraid to chase after it.

Femme By Yele is a celebration of real femininity and the energy that comes with it.  Our brand offers a new look based on simplicity, individuality and femininity. It is a brand truly made for women by a woman.